ZOE ONA stands for original and urban fashion, unadulterated passion for everyday life. True beauty in unconventional looks. Fashion that stands out from the crowd and yet still blends in harmoniously and feels natural – because it is. ZOE ONA revives old traditions and values in the context of a new age, combining an appetite for innovation with the desire for permanence. It is a specific way of understanding fashion that not only has an external focus, but also looks within. Basic elements such as fine wools, furs and fabrics are tantalizing to the touch, lending these pieces a quality at once traditional and timeless. Near-forgotten handicraft techniques can literally be felt. Unusual forms, patterns and materials from a range of cultures come together to create a new, signature style.
ZOE ONA is fashion that captures all that is original between two worlds. Fashion you can feel and understand. Fashion for now. ZOE ONA was founded by Andrada Ona, who was born in Romania and lives today in Cologne. Her perspective on fashion developed from a life lived in-between entirely different cultures and roles. For her, sustainability is not a new challenge but a lived experience. For her, perfection and intuition are not opposites but mutually dependent principles. She spent many years honing her design concept before founding her own label in 2010, leaving behind her career as a doctor. Ona is a mother of two; her brand is named after her daughter Zoe. ZOE ONA is currently available in over 70 exclusive designer stores in Germany and Austria. The trade journal “Textilwirtschaft” named ZOE ONA the “Label to Watch” for the year 2013.